Is Apollo Tyres Transforming The Team India Sponsorship Scene?

Apollo Tyres is a new sponsor of Team India, and this is a significant development in Indian cricket. The sponsorship agreement is a 5-year agreement valued at ₹579 crore, covering both the men’s and women’s teams across all sports formats.

This association of its kind demonstrates that the popularity of Indian cricket and the brand Apollo Tyres will hit new heights across the world. We will take a closer look at the deal of record by Apollo Tyres, its implications for the future, and all those that make this sponsorship historic for Team India.

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Table: Apollo Tyres and Team India Deal Facts

Apollo Tyres New Sponsor: Genesis of the Historic Deal

When Dream11 had its contract abruptly terminated in September 2025 through changes in regulation regarding online gaming advertising, Apollo Tyres was announced as the new main sponsor of Team India. The Board of Control of Cricket in India (BCCI) issued tenders, where Canva and JK Cements, the two large brands, were keen to join the auction, but Apollo Tyres made a record bid of ₹579 crore.

This agreement is not only charged with jersey placements but also in 121 bilateral games and in 21 ICC tournaments. Each bilateral game will cost Apollo Tyres ₹4.5 crore, and each game organised by ICC will cost Apollo Tyres ₹1.72 crore based on the premium price it has on the global audience of Indian cricket.

Contract Duration and Scope

The sponsorship agreement between Apollo Tyres and Team India will last two and a half years, which will end in March 2028. The agreement includes men’s as well as women’s national teams in all kinds of international cricket Test matches, One Day Internationals (ODIs), and Twenty20 Internationals (T20Is). This duration of two and a half years covers 121 bilateral games and 21 marquee events in the name of the International Cricket Council (ICC).

Financial Details

1. The deal totals ₹579 crore, a 62% jump over the previous Dream11 sponsorship, which was valued at about ₹358 crore for a similar duration.
2. Payment structure includes ₹4.5 crore for bilateral matches and ₹1.72 crore for every ICC event match.
3. The three-way bidding showcased fierce competition, with Apollo outbidding Canva (₹544 crore) and JK Cements (₹477 crore) by a comfortable margin.

Market Impact and Brand Synergy

Apollo Tyres is one of the large multinationals, and its headquarters are located in Gurugram, which has operations in more than 100 countries. By investing in Team India, Apollo Tyres will be able to replace its image as a king tyre with one that would speak to the national pride, grassroots sport patronage, and international presence.

This was stressed upon by BCCI officials and the management of Apollo Tyres as a partnership that was founded on trust, performance, and mutual legacy. The agreement should have unprecedented exposure, consumer perception, and brand recognition of Apollo Tyres among sports enthusiasts across the globe.

Strategic Reason for the Sponsorship

1. The sponsorship of Dream11 was terminated on the basis of the new Promotion and Regulation of Online Gaming Bill by the Government, which prohibited the advertisement of betting and fantasy sports. BCCI required a new brand-safe commercial partner, and Apollo Tyres was the best match.
2. The intense bidding exercise demonstrated market confidence towards the BCCI and the Indian cricket brand, and this advertisement strengthened the Team India brand as one of the most valuable commercial sports properties in the world.

Future Impact on Team India and Apollo Tyres

1. International Exposure: Team India will have the logo of Apollo Tyres on their jerseys beginning with the current Asia Cup 2025 in Dubai and continuing through the high-profile events such as the ICC World Twenty20 and the ICC Cricket World Cup.
2. Elevated Brand Engagement: By being the ultimate winner in the bid, Apollo Tyres will have a strong fan engagement and brand familiarity with the zealous fans of cricket in India and other countries.
3. Consumer Trust: The BCCI and Apollo Tyres have focused on the cooperation between them in terms of mutual development, heritage, and establishing new principles of sponsor-athlete cooperation.
4. Athlete Support: Enhanced funding through this deal will pave the way for improved grassroots programs, sponsorship activations, and more robust teams, benefiting sportspersons representing India worldwide.

Apollo Tyres vs. Dream11 Sponsorship

Why This Sponsorship Matters

Gaining the Team India jersey sponsorship would be the largest sports branding project Apollo Tyres has ever done. As well as providing financial strength to Indian cricket, this deal will assist Apollo Tyres in accessing millions of new consumers, athletes, and fans interested in witnessing high-profile partnerships in practice.

The synergy will reverberate long after the pitch with improved brand narrative, improved merchandising, as well as improved support to the athletes who aspire to play in India.

The Road Ahead: Apollo Tyres and Indian Cricket

BCCI can now look forward to further establishment of the image of cricket in the world and provide even superior facilities to its teams with Apollo Tyres on board. The fans will look forward to the jersey launches that look attractive, more engaging campaigns, and even a sense of pride in the nation in each match that Team India participates in.

Apollo Tyres will seek to use the popularity of cricket as an innovative branding tool and help in the motivation of upcoming generations of sportsmen. It might lead to a paradigm shift in brand partnerships in Indian sport in the next three years.

Call to Action:

The collaboration of Apollo Tyres with Team India is the gateway to a new experience in the sponsorship of Indian cricket. Be ready to receive exclusive news and match segments, jersey releases, and other news as Apollo Tyres and Indian athletes bring their game and collaboration to the next level!

Frequently Asked Questions(FAQs)

Q1: What is the total amount of Apollo Tyres’ sponsorship deal with Team India?

A1: The sponsorship is valued at ₹579 crore for two-and-a-half years.

Q2:How long will Apollo Tyres be Team India’s sponsor?

A2: The contract lasts for two and a half years, until March 2028.

Q3: How much will Apollo Tyres pay per match?

A3: ₹4.5 crore per bilateral game and ₹1.72 crore per ICC event match.

Q4: What are the benefits of Apollo Tyres sponsoring Team India?

A4: Increased global visibility, greater consumer trust, and enhanced brand recall.

Q5: Which competitors did Apollo Tyres beat for the sponsorship?

A5: Canva and JK Cements were the major competitors in the bidding process.

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