Indian cricketers are not just celebrated for their performances on the field; many have successfully ventured into the business world, establishing their own sports brands.
This article explores the top five sports brands owned by Indian cricketers, highlighting their entrepreneurial spirit and contributions to the sports industry.
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5. Rohit Sharma – Rohit’s Gear
Brand Overview: Rohit Sharma has ventured into the sports gear market with his line of cricket equipment known as Rohit’s Gear, which includes bats, gloves, and other accessories.
Market Presence:
- The brand aims to cater to both amateur and professional cricketers looking for high-quality gear.
Unique Selling Proposition: Rohit’s expertise as a current captain of the Indian cricket team adds significant value to his brand’s credibility in the competitive market.
4. Harbhajan Singh – Bhajji Sports
Brand Overview: Harbhajan Singh launched Bhajji Sports, a cricket equipment brand that offers a range of cricket gear including bats, balls, and protective equipment.
Market Presence:
- The brand has established over 200 distribution channels across India and has an exclusive store in Toronto, Canada.
- Bhajji Sports has been the official kit manufacturer for several domestic cricket teams.
Unique Selling Proposition: The brand’s focus on quality equipment tailored for aspiring cricketers resonates well with Harbhajan’s image as a successful spinner.
3. Yuvraj Singh – YouWeCan
Brand Overview: Yuvraj Singh founded YouWeCan, a sportswear brand that focuses on empowering young athletes. The brand aims to inspire youth through sports and fitness.
Market Presence:
- YouWeCan has gained popularity among young sports enthusiasts and is involved in various charitable initiatives.
Unique Selling Proposition: The brand not only promotes athleticism but also emphasizes social responsibility, aligning with Yuvraj’s philanthropic efforts.
2. Virat Kohli – Wrogn and One8
Brand Overview: Virat Kohli is a prominent figure in the sports business landscape with his clothing brand Wrogn, co-founded in 2014. Additionally, he has partnered with Puma to launch his collection called One8, which includes a variety of athletic wear.
Market Presence:
- Wrogn was initially the official apparel sponsor for the IPL team Royal Challengers Bengaluru (RCB).
- The One8 collection features sports clothing and footwear manufactured by Puma.
Unique Selling Proposition: Kohli’s massive social media following, with over 264 million Instagram followers, significantly boosts brand visibility and engagement.
1. MS Dhoni – Seven
Brand Overview: MS Dhoni, the legendary captain of the Indian cricket team, co-owns the sports apparel brand Seven. Launched in collaboration with Indian fashion designer Rohit Bal, Seven offers a range of sportswear and casual clothing.
Market Presence:
- Available on major e-commerce platforms like Amazon.
- Operates seven retail outlets and has over 300 distribution points across India.
Unique Selling Proposition: Dhoni’s association with the brand enhances its credibility and appeal, leveraging his status as a two-time World Cup-winning captain.
Table: Summary of Cricketers’ Brands
| Cricketer | Brand Name | Type of Products | Market Presence |
| MS Dhoni | Seven | Sportswear | 7 retail outlets, 300+ distribution points |
| Virat Kohli | Wrogn | Clothing | Official sponsor for RCB |
| One8 | Athletic wear | Collaboration with Puma | |
| Yuvraj Singh | YouWeCan | Sportswear | Youth empowerment initiatives |
| Harbhajan Singh | Bhajji Sports | Cricket equipment | 200+ distribution channels |
| Rohit Sharma | Rohit’s Gear | Cricket equipment | Targeting amateur/professional cricketers |
Conclusion
The entrepreneurial ventures of these Indian cricketers reflect their ability to leverage their fame into successful business endeavors. As they continue to inspire millions on and off the field, their brands contribute significantly to India’s growing sports industry.
Frequently Asked Questions(FAQs)
Q1: Which Indian cricketer owns the brand Seven?
A1: The brand Seven is co-owned by MS Dhoni, the former captain of the Indian cricket team. It offers a range of sportswear and casual clothing.
Q2: What types of products does Virat Kohli’s brand Wrogn offer?
A2: Virat Kohli’s brand Wrogn primarily offers casual and sports clothing, including t-shirts, joggers, and accessories. He also has a collaboration with Puma called One8, which features athletic wear.
Q3: What is the mission of Yuvraj Singh’s YouWeCan brand?
A3: Yuvraj Singh’s YouWeCan brand focuses on empowering young athletes and promoting a healthy lifestyle through sportswear.
Q4: How does Harbhajan Singh’s Bhajji Sports differentiate itself in the market?
A4: Bhajji Sports differentiates itself by offering high-quality cricket equipment tailored for aspiring cricketers. The brand has established a strong distribution network across India and aims to cater to both amateur and professional players.
Q5: What kind of products can be found under Rohit Sharma’s Rohit’s Gear?
A5: Rohit Sharma’s Rohit’s Gear includes a variety of cricket equipment such as bats, gloves, and protective gear designed for both amateur and professional cricketers.
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